Key points:
- SCCG Management and PCH partner to drive monetisation in social gaming through user data
- The agreement leverages PCH’s first-party database and SCCG’s advisory services
- The partnership aims to create new engagement and revenue pathways for gaming operators
SCCG Management has entered a strategic partnership with Publishers Clearing House (PCH) to develop new monetisation opportunities in the social gaming market.
The agreement will see SCCG provide advisory and business development support to connect PCH’s user base with social and sweepstakes gaming operators.
PCH, a US-based direct-to-consumer brand known for its chance-based games and prize offerings, has awarded over $614m in prizes since its founding in 1953. Its current digital footprint spans mobile apps, websites and interactive content platforms.
The partnership will focus on leveraging PCH’s zero- and first-party consumer data to support audience engagement strategies and help gaming operators drive growth across various verticals.
SCCG, which has experience working with both sports and gaming operators globally, will advise on data-driven monetisation approaches using insights from the social gaming ecosystem.
SCCG CEO Stephen Crystal said: “By combining PCH's vast database of highly engaged users with our expertise in social gaming, we are creating new ways to drive monetisation and expand opportunities for gaming operators.”
PCH Head of Sales Ed Leahy added: “This collaboration opens up new opportunities to enhance player engagement and drive innovative solutions in the social gaming space.”
Good to know: Earlier this March, SCCG recently expanded its partnership with Major League Rugby to explore gamification and sports betting integration ahead of the 2031 Rugby World Cup
This is the latest in a series of partnerships for SCCG, which has also teamed up with Boosted Bets and sports properties including MLR.
While no specific operators have been named in the PCH collaboration so far, SCCG and PCH expect to explore a range of opportunities across regulated markets in the coming months.
