BtoBet undergoes leadership reshuffle

By Nicole Abbott
Kostandina Zafirovska has been appointed as the new CEO of BtoBet, while Alessandro Fried will adopt the new position of Chairman of the company.

Kostandina has acquired over 17 years of experience in Computer Science Engineering, enjoying a successful career as COO at Seavus (IT Company of 700 employees) prior to her 2 years as COO of BtoBet. She secured the position after spending 6 years leading other departments. Her challenge has been to design and develop user-friendly IT software products with the aim to improve the customers’ experience and enhance the brand’s image.

Kostandina Zafirovska comments on the restructuring of the company: “Certainly, the company’s new organisational structure will give the right impetus to the upcoming challenges the gaming industry will present to BtoBet. I’m bringing my energy and enthusiasm, my knowledge and background in user-friendly IT software development to fulfill the objectives of the company.”

The new chairman, Fried, hopes this reorganisation will help to achieve his vision for the company’s future. “With this new structure, BtoBet will execute its strategy, make bolder moves and will move faster. I will pursue the strategy of setting the new standards for the iGaming industry, refusing to settle for quick fixes or half measures, striving to anticipate the future needs of our global audience, anticipating and meeting global industry needs.”


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