Key points:
- Blueprint Gaming launches content in Switzerland through Swiss Casinos
- Selection of branded and original slot titles to be integrated
- Part of Blueprint’s strategy to expand in regulated European markets
Blueprint Gaming has entered the Swiss regulated iGaming market following a new agreement with Swiss Casinos, one of the country’s leading land-based and online operators.
Under the terms of the partnership, Swiss Casinos will add a number of Blueprint’s popular titles to its online platform. These include branded games such as Rick and Morty: Strike Back, The Flintstones and ted: Afterparty, along with a range of proprietary slots. The integration is expected to broaden the appeal of the site to a wider audience of slot players.
The agreement supports Blueprint’s ongoing efforts to grow its reach in European regulated markets. The developer has previously launched content in other territories including Italy, Sweden and Germany, and continues to prioritise local partnerships to facilitate expansion.
Swiss Casinos operates several venues in Zurich, Pfäffikon, Schaffhausen and St. Gallen, in addition to its online offering. In 2023, its casinos generated CHF187.7 million in gross gaming revenue, with a significant proportion contributed to state social insurance and cantonal funds via taxation.
According to Swiss Casinos, the new content partnership is intended to enhance its digital product by offering a wider variety of high-quality games. Blueprint’s catalogue currently includes more than 500 titles and is licensed for operation in multiple jurisdictions including the United Kingdom, Malta, Sweden and Romania.
