Key points:
- Bragg Gaming has entered an exclusive deal with RapidPlay
- It has also required equity in the studio
- The move follows Bragg's entry into the market at the start of the year
Bragg Gaming has signed an exclusive partnership with, and acquired strategic equity in, RapidPlay. The online casino studio, comprised of Brazilian industry veterans, develops content tailored to the Brazilian and LatAm market, with both performance and localisation in mind.
As part of the deal, Bragg has received an equity stake in the studio, alongside an exclusive commercial distribution agreement. The deal will allow Bragg to integrate RapidPlay’s portfolio of games and offer them to its locally licensed operator partners. Moreover, all titles developed under the partnership will utilise Bragg’s Fuze technology, an engagement system that includes gamification and player retention tools.
Bragg also has the option to acquire a controlling stake in the studio in future.
The partnership follows Bragg’s entry into the market at the start of the year after regulation of online gaming in the nation was enforced. The partnership aims to allow Bragg to expand its partner base further, though it has already partnered with over a third of the legal operators in the market.
On the deal, Bragg Gaming Group CCO Neill Whyte said: "This partnership with RapidPlay is more than just an investment – it’s a strategic move that strengthens our differentiated local content proposition.
“The studio combines creative excellence with operational efficiency, making it an ideal partner for our expansion efforts in the region."
RapidPlay CEO and Co-Founder Rafael Roos Bordignon added: "RapidPlay was founded to create genuinely Brazilian gaming experiences.
"Joining forces with Bragg gives us the scale and structure to do that with even greater impact. We’re excited to enter this next phase together.”
