Key points:
- BetMakers signs deal to deliver RaceOdds product to South African operator Hollywoodbets
- The agreement includes access to official data services and Racelab content
- Partnership follows BetMakers’ recent integrations with Sportradar and SportsBet
BetMakers Technology Group has confirmed a new agreement with South African bookmaker Hollywoodbets to supply its fixed-odds racing solution, RaceOdds, alongside content and official data services.
The partnership, announced 16 April, will see Hollywoodbets integrate BetMakers’ proprietary RaceOdds platform – described by the supplier as an all-in-one solution combining automated trading, pricing models and risk management tools – into its racing product portfolio.
The agreement also grants access to the Racelab content service and data feeds from licensed rights holders.
Hollywoodbets Head of Product Wayde Dorkin, said: “The solution allows us to offer over 335,000 races a year to our customers and ensures we have content consistently available across the three codes.”
Good to know: The Hollywoodbets deal follows the extension of BetMakers’ pricing and data agreement with SportsBet
BetMakers’ Head of Commercial Lucas Hopkins commented: “It’s important to have high quality partners showcasing our products to the world and this is a definite case in point.”
In February 2025, BetMakers’ announced a three-way collaboration with Sportradar and Podium, integrating the Advantage racing wagering platform into Sportradar’s Orako sportsbook. The combined system offers coverage across horse and greyhound racing and is expected to go live with several operators during Q2.
