Key points:
- Thailand and Indonesia highlighted as priority markets within Asia
- Thai-language content launched to build deeper user engagement
- New partnerships and events planned to strengthen fan connection
LiveScore has announced a new phase of brand development in Southeast Asia, with a particular focus on Thailand. The move is part of a broader regional strategy aimed at increasing the platform’s presence in key growth markets ahead of the 2026 World Cup.
Thailand and Indonesia account for a significant portion of LiveScore’s 7.6 million users in Asia, according to the company. To build on this, LiveScore has introduced a Thai-language social media account, @livescore.th, which will offer a mix of global and locally curated content aimed at Thai sports fans.
The company has partnered with local agency Holarchy to lead its brand activation in Thailand. As part of this collaboration, LiveScore plans to host a series of in-person events, including football watch parties, which are intended to bring fans together and increase brand visibility.
Dominic Vye, Marketing Director at LiveScore, noted the enthusiasm of Thai football supporters and their strong following of international leagues such as the Premier League. He said the company saw an opportunity to deliver tailored content and real-time match updates to audiences in Thailand, enhancing their matchday experience.
The strategy also supports LiveScore’s aim to integrate more seamlessly into the daily habits of regional users by providing sports content that reflects local interests. Beyond football scores, LiveScore intends to offer event-based experiences that promote community interaction and deepen user loyalty.
