Yggdrasil enters Italy in GVC deal

ng announced its intention to enter the Italian market in January, industry provider Yggdrasil has now signed its first partner in the country in an agreement with GVC Holdings.

Yggdrasil’s portfolio of online titles will be rolled out via GVC’s Italy-facing online gaming brands bwin.it and Gioco Digitale.

Eleven of the provider’s titles will initially be certified under Italian regulations, including Dark Joker Rizes and Vikings Go Wild, and are expected to go live early in Q2.

The content available on the Italian sites will be complemented by Yggdrasil’s selection of in-game promotional tools, including Brag and its cross-game Missions feature.

Fredrik Elmqvist, CEO at Yggdrasil Gaming, said: “We are thrilled to have joined forces with an operator as big and as respected as GVC to enter the Italian market.

“We will provide GVC’s Italian operations with a premium gaming platform to initially offer eleven certified games with a view to providing many more as the partnership develops.

“We have grown our footprint across Europe this past year. This is the latest in a long line of big deals, and shows the progress we are making and just how desirable our games and in-game promotional tools have become.”

Liron Snir, Chief Product Officer at GVC Holdings said: “Our mission is to offer our players the widest possible range of quality games.

“Yggdrasil titles have taken the market by storm and it is a great step for us to be able integrate this first-rate content into our Italian offer. What’s more, their in-game promotional tools are genuinely innovative, particularly the Brag feature which was a real draw for us.”