Key points:
- LeonBet partners with Oddin.gg to enhance its global esports betting operations
- Oddin.gg to access official data from LeonBet’s in-house tournaments
- Integration includes widgets and eSims for a more interactive betting experience
Esports betting provider Oddin.gg has entered into a new strategic partnership with LeonBet, a sportsbook and gaming brand operating in more than 100 countries.
The collaboration aims to improve LeonBet’s esports betting product through the integration of Oddin.gg’s betting widgets and simulation tools.
LeonBet, known for its esports-first approach, also runs proprietary tournaments. As part of the agreement, it will share official data from these events with Oddin.gg. In turn, Oddin.gg will provide LeonBet with market-leading odds and enhanced engagement tools, forming part of its full-service esports betting ecosystem.
The partnership builds on an existing relationship between the two companies and reflects LeonBet’s longer-term focus on competitive gaming. While the integration phase is still underway, both sides noted strong potential for the partnership to evolve over time.
Good to know: Oddin.gg signed a multi-year deal with Coolbet in April 2025 to expand esports coverage and implement betting technology, which reportedly led to an 80% increase in GGR
Oddin.gg has pursued several strategic partnerships in recent months, including content collaborations and technology integrations across its global network.
Its work with Coolbet has included operational solutions and joint initiatives such as educational panels and localised user engagement.
The latest agreement with LeonBet expands Oddin.gg’s reach into additional international markets while reinforcing the supplier’s commitment to official data sources and product interactivity.
LeonBet and Oddin.gg have not confirmed the timeline for full rollout but said the partnership is intended to be long-term and iterative, with further product enhancements expected in the coming quarters.
