× Gambling News In-Depth iGaming Calendar Gaming Stocks Connections GI Friday Trafficology GI Magazine GGA 2017 AffiliateCon
NEWS 17 March 2017
Pariplay announces Betsson content partnership
By Tom Lewis
Industry provider Pariplay has announced a deal with Stockholm-headquartered Betsson, that will see it roll out its portfolio of online slot content across the operator’s online casino offering.

Pariplay’s games will be integrated into Betsson’s pre-existing offering of more than 400 video slot titles, with Atari Black Widow, The Magical Forest and The Three Stooges among the Pariplay games now live at Betsson.com, along with Pariplay’s latest branded title, Atari Asteroids.

The provider aims to release further branded titles later in H1 2017, including two games based on Valiant Comics brands Bloodshot and Sharknado.

The deal has been facilitated through Pariplay’s ongoing strategic partnership with iSoftBet, which has an existing software partnership with Betsson.

Adrian Bailey, General Manager at Pariplay, said: “We’re delighted to see our slots portfolio offered to players at Betsson.com, a globally-recognized gaming brand.

“As we bring new games to market in 2017 and beyond, we look forward to our content having a growing impact on the brand’s player acquisition and retention.”

The Betsson deal is the latest in a series of partnerships signed by Pariplay, which agreed a similar deal with online casino brand Interwetten in early February.

RELATED TAGS: Online | Industry
DISCUSS THIS ARTICLE
IN-DEPTH 14 August 2017
Kindred: Out with the old and in with the multi-brand strategy
Gambling Insider sits down with Kindred’s Chief Commercial Officer, Ebba Ljungerud to discuss the company’s focus on its multi-brand strategy, and why re-naming the group plays an essential part in creating greater conditions for future growth
READ MORE
PREMIUM CONNECTIONS