Playtech BGT Sports secures extension of BoyleSports deal

tech BGT Sports has signed a four-year extension to its existing self service betting terminals agreement with Irish operator BoyleSports.

The industry provider will take its total of supplied terminals to more than 600 across BoyleSports 220-strong retail estate, with an initial supply of 325 further machines.

Deployment of the additional terminals is expected to be completed by mid-April.

Jenna Boyle, Head of Retail at BoyleSports said: “The Playtech BGT Sports betting software product is now a fundamental part of our retail strategy. It supports in the delivery of incremental turnover and a strong margin.

“With this in mind, we look forward to working with Playtech BGT Sports to continue the ongoing success and development of its product within our estate.

“Furthermore, we wanted to ensure our customer proposition is always relevant and topical. To that end, extending our SSBT estate, with the addition of an ongoing product development roadmap with new software and content features such as Racing Post and back end bonus improvements, will give us a genuine point of differentiation against the competition.

“Align this with Playtech BGT Sports’ ability to constantly evolve its product proposition and it was an easy decision to make.”

John Pettit, Managing Director for UK, Ireland, Asia, and Australia, Playtech BGT Sports, said: “We are delighted BoyleSports has decided to extend its relationship with Playtech BGT Sports with the deployment of more machines across their shops in Ireland.

“BoyleSports is very important for us and has been quick to lead the way in the rapidly-developing Irish market, where SSBTs are increasingly significant to betting shop customers.”