PIN-UP Global

Beyond iGaming: How PIN-UP Global is Preparing for Its Next Chapter

When expertise outgrows its industry boundaries, transformation becomes inevitable. For PIN-UP Global, that moment has arrived.

After years of building solid tech solutions for iGaming, the international holding company is preparing to unveil something bigger — a shift into a multidisciplinary business group that will operate well beyond a single industry.

“We don’t want to be confined to one industry when we have technology, team and expertise in digital businesses from different areas,” says Marina Ilina, CEO of PIN-UP Global. “This transformation is about creating an intelligent and technology-driven business environment for innovative solutions that transform digital markets.”

The Final Stages of Major Transformation

PIN-UP Global isn’t just expanding — it’s fundamentally reimagining what it means to be a technology leader in the digital space.

A year ago, the company announced its transformation journey. Now, with over 4,500 specialists and tech solutions spanning financial technologies, payment solutions, marketing platforms, ad tech, and regulatory tech, PIN-UP Global is wrapping up this evolution.

“Launching new B2B products and expanding our product portfolio is not just diversification,” Marina Ilina explains. “It is preparation for a qualitatively new stage of development.”

Here’s what happened: team growth to more than 4,500 specialists wasn’t just scaling — it was the natural consequence of product expansion across various areas of digital businesses.

From Internal Innovation to Market-Changing Solutions

Take Frogo, PIN-UP Global’s all-in-one fraud prevention platform. What started as an internal solution is now being developed as a standalone business with B2B expansion focus — showing exactly how the company transforms operational expertise into products the market actually wants.

Similarly, there is such a product that represents the company’s approach to solving real business challenges: a universal platform for managing all types of communications, from SMS to email and flash calls, built around actual market needs rather than just theory.

But these are just the beginning.

“You will soon find out about the rest of our products in our official release,” Marina Ilina reveals. “Each of our products is created taking into account the real needs of the market and is supported by the company’s expertise in the respective field.”

Technology That Transcends Industries

What makes PIN-UP Global’s transformation unique isn’t just the breadth of new markets — it’s the depth of expertise that actually transfers.

“Our main advantage is our multidisciplinary expertise and deep understanding of various digital industries,” Marina Ilina notes. “We know how to build highly loaded platforms, have a successful track record in highly regulated markets and understand how to tailor solutions to the specifics of each industry.”

This practical expertise — the ability to take what works across industries and adapt proven solutions for new markets — gets products to market faster with products that are ready to scale.

The company’s products are already operating in the CIS, Europe, Latin America and Asia, helping companies get into markets quicker, scale more efficiently, and cut costs through solutions with high conversion rates and quick setup.

What’s Coming Next?

The official announcement is coming soon, but the vision is already clear: PIN-UP Global is positioning itself as a driver of change in digital industries, helping companies not just adapt to new realities, but actively shape the future of their sectors.

“In five years, we will be a recognised leader in digital transformation, shaping standards in key technology areas,” Marina Ilina envisions. “We aim to become not just a solution provider, but a strategic partner for companies that are scaling up and entering new markets.”

Meet the Future at SBC Summit Lisbon 2025

Want to see this transformation in action?

In September, at the SBC Summit in Lisbon, PIN-UP Global will present its complete portfolio of B2B products and solutions for the first time under its new structure.

“You can meet the teams and learn more about each of our products and services,” Marina Ilina promises. “Trust me, you’ll be impressed by the scale of our representation at the expo.”

This isn’t just another trade show appearance — it’s the debut of a business group that’s changing the game when expertise transcends industry boundaries.

The transformation is almost done. What comes next for digital business innovation starts here.

To schedule meetings at SBC Summit Lisbon 2025, visit https://pin-up.global/event/sbc-summit/.