SportPesa considers new European base in Liverpool

ts betting giant SportPesa are looking at moving their European headquarters to Liverpool’s Royal Liver Building.

According to a report in the Liverpool Echo, the iconic waterfront property is just one of the options being considered by the London-registered company, which views the former European Capital of Culture as “a key hub for its global diversification strategy”. SportPesa is expected to open the new European HQ in late July 2017.

Senior staff from the company have visited various sites across the city over the past few months and a final shortlist of sites has been confirmed. Director of Global Strategy, Ivo Bozukov said “After months of careful consideration, we have identified Liverpool as the preferred city to call home.

“Liverpool provides us with a number of key factors, such as the wealth of local talent in nearby universities, strong IT and business infrastructure to service a forward-thinking and pioneering enterprise, and most of all a passion for sports second to none in the world.”

It is understood that Liverpool came top of a list of European cities that included London, Manchester and Madrid. Bozukov concluded, “As a city, Liverpool has a very proud history, unique identity and an exciting future – a future that we would be proud to be a part of.”