Playtech BGT Sports enters UK racecourse market

tech BGT Sports (PBS) has announced its expansion into the UK racecourse market.

The industry provider’s self-service betting terminals (SSBTs) will go live at the Boodles May Festival, which begins on Wednesday 10 May at Chester Racecourse.

Playtech’s SSBTs will be offered to on-course customers under the Chester Sport brand, having already debuted in the UK at Bangor-On-Dee Racecourse on 22 April under the Bangor Sport brand.

John Pettit, Managing Director for UK, Ireland, Asia and Australia at PBS, said: “Installing our market-leading SSBTs at UK racecourses is the next step in improving the retail betting experience through digital technology.

“Feedback at the Bangor-On-Dee meeting in April was very positive, with customers enjoying the greater choice and content immediately available to them. We expect this demand to drive SSBTs into more racecourses over the coming months and years.”

Tony May, Head of Gaming at Chester Race Company, said: “We are excited to install PBS’ SSBTs and we will continue to use the latest in technology and betting products to improve our race day experience.

"We hope our visitors will appreciate the greatly improved experience these terminals provide, offering a stronger horse racing product with integrated Racing Post content, as well as a full sportsbook offering.”