Bookmaker Ladbrokes has signed a three year partnership deal with the Australian PGA, which will see it become its official online betting partner.
Under the terms of the agreement, Ladbrokes will become the naming rights sponsor of the PGA Pro-Am Series and the PGA Legends tour with further sponsor integration in other major golf events across Australia.
Jason Kibsgaard, Ladbrokes Australia’s Chief Marketing Officer said: “We are very proud to be involved in sporting codes across Australia, and are excited to join forces with the PGA of Australia.”
PGA Australia General Commercial Manager David Pryles welcomed the deal: “To have an internationally renowned brand and market leader partner our Pro-Am, Legends events is a huge boost to professional golf in Australia.
“This alignment will benefit both PGA Professionals as well as amateur golfers and it’s great for the profile of our sport.”