Online bookmaker Fun88 has entered into a three-year partnership with football club Newcastle United.
Promoted to the Premier League for the upcoming 2017/18 season, which will mark the club’s 125th anniversary, the deal will see Fun88 become the Magpies’ official shirt sponsor.
Local media sources have reported that the sponsorship deal is the largest in the club's history, going beyond the £24m paid over five years by previous sponsor, payday loan company Wonga.
Newcastle will launch three new social media channels in Asia under the terms of the agreement – WeChat, Weibo and Dongqiudi – targeting international fans with club news and exclusive content.
Lee Charnley, Managing Director at Newcastle United, said: "It was important for us to find the right partner and in Fun88, we have a shirt sponsor that understands the club and brings significant benefits commercially.
“The relationship will enable the club and Fun88 to enhance our respective global profiles together as we celebrate a landmark season and embark on the exciting Premier League campaign ahead.”
Nathan Walker, Director at Fun88 commented: “It’s a hugely exciting time to partner with one of the most famous clubs in English football, Newcastle United. Our previous sponsorships in English football have delivered great results for the brand and I’m certain Newcastle United will provide Fun88 with the platform to move to new heights.
“We are looking forward to engaging with the club’s huge fanbase – both in the city of Newcastle and worldwide. We’re excited about the next three years and are looking forward to the 2017-18 Premier League season.”