Betradar partners with Digital Sports Tech to offer player props

By Caroline Watson
Betradar have signed a new partnership with Digital Sports Tech that will see the solutions provider to the sports betting industry provide a range of player proposition betting markets to operators across the world.

Player performance betting gives operators the ability to offer customers hundreds of additional markets, as all initial odds, odds updates and full resulting is delivered by Betradar via their standard XML feed format.

Betradar will offer these betting markets on football competitions such as the English Premier League and the UEFA Champions League, as well as the NFL, NBA and AFL.

Executive Director of Digital Sports Tech, Ari Lewski comments: “This partnership is a ringing endorsement of the quality of our platform, pricing algorithms and trading team. By partnering with a well-respected provider like Betradar, we are now well positioned to really capitalise on the significant growing interest we are seeing globally on player proposition betting markets.”

Betradar Managing Director of Betting, Michael Maerz adds: “Traditionally, offering these kinds of bets and markets has been interesting to operators, but has unfortunately been labour intensive, especially around the setting of odds and the settling of bets.

“Now, working with Digital Sports Tech, we can offer a solution to operators that has emotional appeal for bettors, that attracts a broader church of customers and that will boost their turnover without any additional efforts.”

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