ting Solutions have launched their end-to-end B2B horse racing pricing service.
The new product from the B2B arm of spread betting operators Sporting Index includes an early pricing ‘tissue’ service the day before races, morning prices, show prices, results and derivatives, as well as content from the Racing Post.
Sporting Solutions business development director Ronnie Whelan said: “In recent years a number of operators have taken the decision not to invest in their trading teams which has led to prices being based on the offerings of illiquid exchanges.
“This is not sustainable and will lead to a continued cycle of declining margin, poor customer service and a stale product offering.
“The ability to outsource horse racing to a provider with deep modelling and trading expertise is an attractive proposition for sportsbooks.”