Paddy Power is the first operator to go live with platform provider Onionsack’s industry-first chatbot for Facebook Messenger.
Paddy Power customers will be able to use the chatbot to login to their betting account, check balances and place wagers through the Facebook Messenger app.
Onionsack’s platform allows users to construct bets as natural language written messages, which it is able to understand and execute.
Customers can also use the chatbot to receive personalised sporting updates through push notifications, as well as access Paddy Power’s array of videos, podcasts and blogs.
Michael Healy, Product Director at Paddy Power, said: “We know our customers love mobile messaging apps so having a chatbot on Facebook Messenger is the obvious first step into the chatbot marketplace. We’re delighted to be the first bookmaker to market in such an exciting area.
“Our customers will be able to request odds and receive push notifications tailored to their own betting interests, plus enjoy a daily serving of Paddy Power mischief and entertainment.”
Onionsack CEO Jonathan Power commented: “With nearly the whole world connected to Facebook, the logical step is to allow customers to place a bet through the social media giant’s Messenger app.
“Our innovative transactional bot allows exactly that, providing punters with an even easier way of betting through instant messaging.
“We expect more bookmakers to launch their chatbots in the near future, as it provides a simple and more personalised way of betting.”