Online operator Betfair has put pen to paper on a partnership with the Drone Racing League (DRL) that will see it become one of the first bookmakers to offer markets on professional drone racing.
Betfair will offer betting on the final race of the Allianz World Championship circuit on Tuesday 13 June, hosted at Alexandra Palace in London.
The championship race will be the UK’s first professional drone race, held as part of London Tech Week and featuring six of the world’s best drone pilots.
Stephen Mault, Betfair’s Head of Marketing, said: “This is a great opportunity and we're excited to see how a partnership like this will play out for us in the future given the rise in popularity of the sport of drone racing.
“Innovation and technology are the lifeblood of everything we do at Betfair and we are committed to constantly finding ways of enhancing and improving the experience of our customers."
DRL CEO Nicholas Horbaczewski said: “Drone racing is a sport made for betting. It combines the raw thrill of short track racing with the complexity and strategy of motor sports.
“The Allianz World Championship race will be the first time a live audience will see the thrill of professional drone racing up close, and the inclusion of betting will make it that much more exciting for fans.
“We're so excited to be able to bring this experience to drone racing with Paddy Power Betfair, a global leader in betting."