Unikrn boosts eSports product with Betgenius deal
By Tom Lewis
enius has reached an agreement with Unikrn to supply the eSports bookmaker with its in-play betting product.
The agreement will see Betgenius provide Unikrn with optimised in-play market prices for thousand of live events, including all major events and tournaments involving eSports heavy-hitters League of Legends, DOTA 2, Counter-Strike: Global Offensive and Overwatch.
Describing the deal as a “technology collaboration”, Unikrn will leverage Betgenius’ data services and technology to drive enhanced eSports data analytics, alongside optimised live and pre-match betting markets.
Making note of recent controversies relating to skin betting and unlicensed operators in the eSports space, Betgenius and Unikrn also detailed their aim to set the standard for integrity in the market.
Jack Davison, Betgenius MD said: “We are delighted to be partnering with Unikrn, the most renowned and innovative operator in eSports, to facilitate its state-of-the-art live betting experiences and help grow the regulated market.”
Rahul Sood, CEO of Unikrn said: “There is no doubt that legal, regulated wagering is a blossoming frontier in eSports and we are proud to offer our customers with not only the most engaging product on the market but also the most secure.
“This could only be achieved by partnering with a leading supplier with the utmost integrity. Betgenius was the clear choice.”