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Ken 'Mischief' Robinson departs Paddy Power Betfair

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y Power Betfair’s ‘Head of Mischief’, Ken Robertson has announced his departure from the company after working at the company for nearly a decade.

Robertson’s final position at Paddy Power Betfair was as the Advertising Director, having previously held roles including Director of Brand Engagement and Sportsbet’s Head of Brand in Australia. He has been described by the company as a “key part of the brand magic”.

Robertson was behind the stunt that saw Danish footballer Nicklas Bendtner revealing his Paddy Power underpants during a match at the Euro 2012 football championships, which lead to an £80,000 fine.

Robertson commented on his departure: “I’ve massively enjoyed 18 mischief-filled years building one of Ireland’s and the UK’s edgiest, most politically incorrect brands.

“From sky tweeting above the Ryder Cup in the US to taking bets on the next Pope in St Peter’s Square and managing a team of renegade social media misfits, it has been an extraordinary journey.

“It’s time now to take what I’ve learned into my own space where I plan to work with other like-minded individuals and brands to continue to push the boundaries of creativity.

“I’m hugely indebted to the team at Paddy Power Betfair for their trust and backing over the years and for being so supportive with this exciting new chapter in my career.”

In a statement, Paddy Power noted: “Ken is a unique person and filling the void that he leaves will take a special talent, so I’m delighted that he will be around for quite some time to come."
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