Playtech BGT Sports extends deal with Coral

By Caroline Watson
Playtech BGT Sports has completed the development of its proprietary software onto more than 450 existing tabled-based betting terminals across the retail arm of Coral.

The new solution offers customers a multi-channel experience that will further improve the company’s retail offering, with a prominent positioning in front of TVs, allowing for an improved in-play experience.

Playtech BGT Sport’s UK, Ireland and Australia Managing Director, John Pettit comments: “We are delighted to have supported Coral in extending their self-service estate with the roll-out of PBS software on Connect tablet-based terminals. This is also a huge vote of confidence from such a heavyweight retail operator.

“Our terminals and software solutions are re-shaping the betting shop industry as bookmakers realise the benefits of digitising the retail space, both to their bottom line and their user experience.”

Ladbroke’s Coral’s Retail Commercial Director, Richard Lang adds: “I’m very pleased to have agreed with PBS to extend our SSBT footprint across the Coral estate with the introduction of over 450 Connect tablets. This offering further enhances our retail offering, as well as supporting our multi-channel focus.”

“We believe strongly in utilising best-in-class technologies and PBS delivers us the best digital, retail offering around, providing an improved experience for our sportsbook customers.”
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