Published
OnlineIndustry

Yggdrasil games go live in Georgia

Yggd

yggdrasil2
rasil has penned an agreement with the largest online operator in Georgia, Adjarabet, that will see its portfolio of games made available in the country for the first time.

Adjarabet will also have access to the provider’s range of in-game promotional tools, Boost, including the Brag and Missions features.

The deal represents the latest move by Yggdrasil as part of its international expansion, having entered Italy in an agreement with GVC Holdings in March.

Fredrik Elmqvist, CEO at Yggdrasil Gaming, said: "This is a significant moment in Yggdrasil’s growth, with our first entry into the fast-growing Georgian market.

“Georgia is an exciting market where Yggdrasil sees strong growth potential, so we are thrilled to have partnered with such a successful operator.

“Adjarabet has a dedicated and passionate customer base, and I’m sure its customers will enjoy Yggdrasil’s range of world-class titles.”

Head of Casino at Adjarabet, Tom Hutchinson said: “Yggdrasil’s premium games will considerably bolster our offering, and I expect our players to appreciate the increased variety and quality of games on offer.

“We are particularly excited to make use of Yggdrasil’s range of in-game promotional tools, which have never before been deployed in Georgia.

“We aim to maintain our position as the leading online operator in Georgia, and agreements such as this one ensure we continue to build and raise the industry standard.”

Premium+ Connections
Premium

RISK

 
Premium

Sport Generate

 
Premium

Lynon

 
Premium

GammaStack

 
 
Premium

Galaxsys

 
Premium

1xBet Partners

 
Premium

Imagine Live

 
Premium

Revsharks

 
Premium

Digitain

 
Premium

PIN-UP Partners

 
Premium Connections
Consultancy

SCCG Management

Executive Profiles
Zeal Network SE

Stefan Tweraser

VIP Play

Les Ottolenghi

Scientific Games

Keshav Pitani

Social & App

Spribe CEO exclusive: Simplicity is the foundation

Spribe CEO David Natroshvili speaks to Gambling Insider abou...

Redefining iGaming: A history of crash games

Crash games is a growing vertical that has taken gambling by...

A certain something: What makes crash games special?

Crash games. They’re simple, they’re easy to learn and,...

Smarter innovation to shape the future

Spribe CCO Giorgi Tsutskiridze discusses the past, present a...

Facing Facts: The corner of quarterly contemplation

With Q1 reports out across the industry, Gambling Insider co...

Taking Stock: A guide to key stock prices across the industry

Gambling Insider tracks prices from some of the industry’s...

15 years of Gambling Insider: From the Founders

Over the last 15 years, Gambling Insider magazine has interv...

15 years of Gambling Insider: The Awards over time

Global Gaming Awards Event Manager Mariya Savova gives us he...