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NEWS 29 June 2017

Yggdrasil games go live in Georgia

By Tom Lewis
Yggdrasil has penned an agreement with the largest online operator in Georgia, Adjarabet, that will see its portfolio of games made available in the country for the first time.

Adjarabet will also have access to the provider’s range of in-game promotional tools, Boost, including the Brag and Missions features.

The deal represents the latest move by Yggdrasil as part of its international expansion, having entered Italy in an agreement with GVC Holdings in March.

Fredrik Elmqvist, CEO at Yggdrasil Gaming, said: "This is a significant moment in Yggdrasil’s growth, with our first entry into the fast-growing Georgian market.

“Georgia is an exciting market where Yggdrasil sees strong growth potential, so we are thrilled to have partnered with such a successful operator.

“Adjarabet has a dedicated and passionate customer base, and I’m sure its customers will enjoy Yggdrasil’s range of world-class titles.”

Head of Casino at Adjarabet, Tom Hutchinson said: “Yggdrasil’s premium games will considerably bolster our offering, and I expect our players to appreciate the increased variety and quality of games on offer.

“We are particularly excited to make use of Yggdrasil’s range of in-game promotional tools, which have never before been deployed in Georgia.

“We aim to maintain our position as the leading online operator in Georgia, and agreements such as this one ensure we continue to build and raise the industry standard.”

RELATED TAGS: Online | Industry
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