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NEWS 30 June 2017

IWG inks 888 agreement

By Tom Lewis
Industry provider Instant Win Gaming (IWG) has put pen to paper on a deal with 888 Holdings to supply its portfolio of content to the operator’s bingo site.

Titles including Slingo and Cashbuster will be among the first to be rolled out across 888 Bingo, with more games expected to be introduced in the coming months.

Leon Thomas, Chief Commercial Officer at IWG, said: “We are thrilled to have agreed another major deal with one of the industry’s most respected operators.

“The growth 888 has been making in recent years is impressive and this agreement is an indication that operators now consider instant win games as a vital product vertical.

“We have worked closely with 888, and we are sure both parties will reap the rewards of this deal. I’m sure their players will love our range of unique instant win games.”

The agreement with 888 is the latest deal as part of IWG’s strategy to offer its services to the wider online gaming industry, which it began in late 2016.

To that end, IWG signed a deal to provide its games to Mecca Bingo in October 2016, following this up in February 2017 with a similar agreement with GVC Holdings.

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