Published
LotteryIndustry

AGTech launches instant scratch lottery product in joint venture with SF Holdings

Hong

HongKongLottery
Kong-listed lottery provider AGTech has introduced new instant win games, launched in partnership with Chinese logistics firm SF Holdings.

Having been approved by the Chinese Ministry of Finance, the new scratchcard products, named “SF-Themed Instant Scratch Lottery”, have been made available in four pilot cities – Shenzen, Nanchang, Changsha and Nanjing.

AGTech and SF Holdings announced the joint venture back in April 2017, which allows customers receiving a parcel through an SF courier to purchase tickets directly through them, while prospective punters can also order tickets and have SF Express deliver them directly.

SF Lottery, the name given to AGTech and SF Holdings’ joint venture subsidiary, also has access to the latter’s large network of retail stores, increasing the accessibility of the lottery games beyond traditional betting stations.

In a country where lottery players cannot legally purchase tickets online, the SF Lottery venture could significantly streamline the process of playing lottery games once rolled out country-wide.

Offering a top prize of ¥1,000,000, customers can also redeem their winnings using the SF Financial app to scan the ticket’s QR code, negating the need to visit a lottery office in claiming a win.

The “innovative lottery product” was designed by SF Lottery with the National Sports Lottery Centre.

Speaking to the South China Morning Post, AGTech COO Jimmy Bai said the company’s aim is to expand the programme beyond the four initial pilot cities and to the rest of China by the end of the year.


Asia News Sponsor
Premium+ Connections
Premium

PIN-UP Partners

 
Premium

Sport Generate

 
Premium

Lynon

 
 
Premium

1xBet Partners

 
Premium

GammaStack

 
Premium

Digitain

 
Premium

Revsharks

 
Premium

RISK

 
Premium

Imagine Live

 
Premium

Galaxsys

 
Premium Connections
Consultancy

SCCG Management

Executive Profiles
Zeal Network SE

Stefan Tweraser

VIP Play

Les Ottolenghi

Scientific Games

Keshav Pitani

Social & App

Spribe CEO exclusive: Simplicity is the foundation

Spribe CEO David Natroshvili speaks to Gambling Insider abou...

Redefining iGaming: A history of crash games

Crash games is a growing vertical that has taken gambling by...

A certain something: What makes crash games special?

Crash games. They’re simple, they’re easy to learn and,...

Smarter innovation to shape the future

Spribe CCO Giorgi Tsutskiridze discusses the past, present a...

Facing Facts: The corner of quarterly contemplation

With Q1 reports out across the industry, Gambling Insider co...

Taking Stock: A guide to key stock prices across the industry

Gambling Insider tracks prices from some of the industry’s...

15 years of Gambling Insider: From the Founders

Over the last 15 years, Gambling Insider magazine has interv...

15 years of Gambling Insider: The Awards over time

Global Gaming Awards Event Manager Mariya Savova gives us he...