Australian online gaming operator Unibet has been confirmed as the official betting partner for the Virgin Australia Supercars Championship for the next two years.
Under the terms of the partnership Unibet branding will be featured at live supercar events, on consumer targeted promotions and the two partners will work on developing digital content focussing on racing related statistics and insiders knowledge of the sport.
In a statement announcing the deal on the Supercar Championships website, Julian Timmins, Unibet’s Head of Marketing & Operations said he wants to help give fans of the sport a unique insight into everything happening on the track.
“Unibet Australia is looking forward to working with Supercars to ensure fans are as well informed as possible when watching and betting on their favourite teams and drivers. We see Supercars as a fantastic platform to engage with and inform punters.”
Virgin Australia Supercars Championship Managing Director Matt Braid added: “The high quality, intense competition of our sport delivers excitement to millions of passionate fans which make Supercars the ideal partner for Unibet.”