European sportsbook operator Tempobet has signed a sponsorship deal with EFL Championship football team Preston North End, which will see the firm become its principle sponsorship partner.
The Tempobet logo will appear on the clubs home and away shirts, with advertising featuring prominently around the teams 23,000 capacity Deepdale stadium during the 2017/18 football season.
Tempobet have sponsorship deals in place with a number of football clubs throughout Europe and recently renewed an existing sponsorship deal with EFL Championship club Burton Albion.
In a statement announcing the deal, Tempobet CEO Tim Peters said: “This is a terrific opportunity to extend our horizons within football and are delighted to complete the deal with Preston North End.
“English football is a crucial part of our business and given PNE’s historic standing in the game, it’s a perfect fit. We’re excited about growing our relationship over the next 12 months.”
The firm counts former Brazilian and Real Madrid footballing legend Roberto Carlos among its brand ambassadors.
A spokesman for Preston North End added: “We are delighted to welcome Tempobet as our principle sponsor for the 2017/18 season and look forward to working with them to achieve their sponsorship ambitions.
“It is a great opportunity for Tempobet to showcase their brand and important for Preston North End to be able to attract companies with international reach like them.”