UK Sportsbook operator Sports Information Services (SIS) has confirmed the appointment of former Ladbrokes executive Dominic Matthews to the post of Chief Operations Officer.
Matthews occupied various executive positions in his 26 years at Ladbrokes, including Commercial Projects Director and Retail Operations Director.
In his new role as COO, Matthews will be responsible for the SIS operational and commercial teams and will play a vital role in shaping the group’s current and future strategy, reporting directly to newly appointed SIS Chief Executive Richard Ames.
SIS recently concluded a five year broadcasting deal with PaddyPower, with the firm engaged to provide live sporting TV channels in all of the firms UK betting shops.
In a statement regarding the appointment on the SIS website Ames said: “Dominic’s appointment to our senior management team is a major coup for SIS and I’m delighted to welcome him to the company,”
“He brings a wealth of experience to the role having been an integral part of the betting industry for so many years. After working with him during my time at Ladbrokes, I know he will prove to be a valuable asset as we look to improve our operations.”
“The newly-created role of COO is one of many changes at SIS recently, but these will allow us to develop a more customer-centric approach and maintain delivery of a very high quality of service.”
The appointment of Matthews to the role has allowed the company to restructure its executive team, with Commercial Director Paul Witten taking on the post of Product Director, a role most recently occupied by now CEO Richard Ames.
Incoming SIS Chief Operations Officer Dominic Matthews added: “I’m thrilled to be joining SIS and look forward to working with one of the industry’s most recognised brands.”
“After many years working on the operator side of the industry, I’m excited to be taking on this new challenge. My aim is continue delivering the highest quality service to customers, as well as supporting Richard’s new leadership of the business.”