SportPesa enters Italian iGaming market

Keny

sportpesaitaly
an sports betting operator SportPesa has announced the acquisition of a 75% majority shareholding in RCS gaming, a licensed gaming operator which is part of Italian firm RCS Media Group.

The purchase marks SportPesa’s first foray into the Italian gaming market, with the company currently operating in its native Kenya, Tanzania, South Africa, the Isle of Man and the United Kingdom.

RCS Media Group operates a number of Italian news outlets including Corriere Della Sera and La Gazzetta dello sport. The company also operates the Spanish news website El Mundo and the Spanish football newspaper Marca. The sale is part of a concerted effort by the group to streamline a number of its ‘non-core divisions’, and focus on its key media assets across Europe.

Terms of the deal were not disclosed; however reports claim that SportPesa will take over operation of the RCS GazzaBet.it online sportbook, bringing its branding under the SportPesa umbrella.

SportPesa’s new Italian operation will be headed up by Adam Beighton, who commented that: “This acquisition also presents new opportunities to showcase to our current and future customers the SportPesa culture.”

Premium+ Connections
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
 
Premium Connections
Consultancy
Executive Profiles
Seminole Hard Rock Support Services
Seminole Hard Rock Support Services
Metropolitan Gaming
Holland Casino
Follow Us

Facing Facts: Q1 2024 analysis from across the globe

Gambling Insider tracks the Q1 results of operators across t...

Taking Stock: A guide to sports betting operator and supplier prices

Gambling Insider tracks sports betting operator and supplier...

Tailor-made: The power of personalisation in the modern gaming industry

With insights from GR8 Tech, Greentube and the Oregon Lotter...

Sportradar and the Taiwan Sports Lottery: More offerings, greater efficiency

Danny Fok, VP of Strategic Projects at Sportradar, speaks al...