Following on from the rebrand and relaunch of Casino.com earlier this year, the Mansion Group have now launched with their new TV and UK marketing campaign.
The new advert, which you can view below, saw its first screening on 24 July on Sky.
Shelly Suter-Hadad, Mansion’s Managing Director and COO said, “We’ve intentionally veered away from the elitist, VIP vibe or headache-inducing animation that’s commonplace on screen and are bringing something fun and fresh to the table. The concept is the Casino.com party, and everyone’s invited.”
The theme sees various game characters amongst the party scene: Cat Woman, a Samurai, a Greek Goddess and a gladiator all feature, with the tag line of “We’re ready to play. Are you?”
In addition, the advert also stars some company employees: the live dealer is Mansion’s Casino Manager Chris Mousdell, along with three of the walk-on parts played by casino and VIP team members.
“This gave the anticipation and company buzz about the advert all the ignition it needed! We’re really happy with the final creative and are looking forward to seeing the results,” said Faye Morse, Director of Marketing Communications.