Betfred agrees media rights deal with The Racing Partnership

ish bookmaker and sports betting operator Betfred has become the second company to agree a media rights deal with The Racing Partnership (TRP) following the firm’s conclusion of an identical deal with Ladbrokes Coral last month.

Under the terms of the deal, racing from 15 Arena Racing Company (“ARC”) owned racecourses and seven independent racecourses from around the UK and coverage of South African Racing can now be shown in Betfred’s 1,668 UK betting shops.

The Racing Partnership is a joint venture between UK racecourse owner/operator Arena Racing Company (ARC) and seven independent racecourses located around the UK.

In a joint statement announcing the deal on the ARC website, ARC chief executive, Martin Cruddace said: “We are really pleased to have agreed this deal with Betfred. Under Fred Done’s leadership Betfred and the Tote have been a significant supporter of British Racing and it is important to us that Betfred shops can show TRP’s extensive content.

“We can now look forward to working with Fred and his team in a collaborative manner which allows us all to help promote and grow betting on British Racing.”

Betfred Retail and Totepool UK Managing Director, Mark Stebbings added: “We are delighted to have completed a deal with The Racing Partnership and once again we are now able to show horseracing from all British racecourses to our customers.”