UK bookmaker Coral has announced the commencement of a betting partnership with EFL Championship side Sunderland AFC.
Under the terms of the deal, Coral will provide the clubs 49,000 seater Stadium of Light with a comprehensive match day betting service covering every league and cup game throughout the 2017-18 football season.
Coral branding will feature prominently on the clubs website and social media channels, advertising and a number of offers and promotions including including ‘money-can’t-buy’ experiences such as training ground visits.
In a statement announcing the commencement of the partnership, Coral PR Director Simon Clare, said: “We are thrilled at Coral to be establishing such a strong UK partnership with Sunderland AFC and we would like to wish everyone connected to the Club, especially all its passionate and dedicated supporters, the very best of luck for the season ahead."
Sunderland AFC’s head of communications, Louise Wanless added: “We warmly welcome Coral to the club ahead of the commencement of the new season. As a leading UK name in their field they will ensure that our supporters can access a premium in-stadium service for all their match day betting needs and we look forward to working alongside them.”