First cash-out product hits US

inventors of cash-out gaming, Colossus Bets, have just launched the first ever cash-out product in the US. Realised in partnership with GAN, Betfair's US customers in New Jersey can now play the Colossus Fracpot, an online slot which allows players to take a proportion of their winnings during play, a feature which in other jurisdictions has so far proved to be a hit for players already familiar with the mechanic in sports betting. This is the first cash-out game in the US across any vertical, and marks a new chapter for the company.

Bernard Marantelli, CEO and founder of Colossus Bets said: “We are thrilled to be bringing cash-out into the US and even more so with Betfair, a long-standing and successful partner in the UK and we now look forward to expanding that partnership across the Atlantic. We are also extremely excited to team up with GAN on the delivery of this innovation and we look forward to the next phase of our collaboration in the US and throughout Europe.”

Lorcan Kelly, Director of Betfair Casino in NJ said: “We are excited to bring an innovative new slot product to the NJ Casino market with Colossus Fracpot. We feel the cash-out feature is one that is easy for customers to pick-up and will appeal as a unique, never seen before, product offering in the US”

Tom O’Halleran, Product Director of GAN said: “Working with Colossus Bets to bring this new slot concept to the New Jersey market has been a great experience. Cash-out is a feature that puts control of the game in the players hands, letting them make choices while the reels are still spinning, driving player engagement and stickiness to have them coming back again and again.”