Sportech enters Danish horseracing market with pari-mutuel deal

dwide sports betting technology supplier, Sportech have signed an agreement in which it’s Racing and Digital division will provide pari-mutuel betting technology and associated services to Danish horseracing operator Dansk Hestevæddeløb ApS (DHV).

DHV hold a monopoly over all nine racetracks in Denmark, and Sportech have moved in quickly to sign a deal following the Danish government’s confirmation that it will liberalise betting on horse racing in Denmark under new laws set to take effect from January 2018.

Under the terms of the deal, Sportech will provide a suite of pari-mutuel betting technologies and services including the central system that will act as the Danish national host to consolidate all betting from private betting operators, including Danske Spil.

This new system will comprise Sportech's Quantum system hosting services from Sportech's worldwide service delivery network which will also facilitate the implementation of digital betting solutions, such as Sportech's G4 website and digital link mobile, by private operators in the future.

In a statement announcing the deal, Andrew Gaughan, President of Sportech Racing and Digital, said: “We at Sportech are very pleased to have been selected by Dansk Hestevæddeløb as their tote technology provider and look forward to working with them to help grow betting on horse racing under Denmark's newly liberalising horse racing environment.”

Henrik Friis, CEO of Dansk Hestevæddeløb adds: "We sought a technology partner with an exceptional suite of products and services, strong options for digital and self-service betting, and direct access to global commingling markets.

"Sportech met these requirements, and their well-established track record and presence in Europe assures us that we will receive excellent support. We are looking forward to working with Sportech to offer a reliable and satisfying betting experience to our private betting operator partners."