William Hill and Arc Racing Company have announced an official partnership. The deal will see Doncaster, Lingfield Park, Royal Windsor, Southwell, Wolverhampton and Worcester racecourses gaining William Hill betting facilities.
William Hill looks to complete the shops by the end of the month in all six locations. Doncaster and more recently Wolverhampton and Royal Windsor are already up and running with William Hill facilities.
The two companies have had improved relations since their 2016 media rights deal.
ARC’s Director of Operations, Mark Spincer said: “We are really pleased to have been able to work with William Hill to ensure all these betting facilities will be open in the coming weeks. As a leading betting operator, and key sponsor partner of ARC, William Hill’s facilities are well placed to meet all customers’ needs and thrive in the years ahead.”
Part of the new partnership will see the ‘William Hill St Leger Festival’ at Doncaster racecourse between 13-16 September.
William Hill’s Divisional Director for the Northern Region, Steven White, said: “The William Hill facilities at Doncaster are already proving popular so we are excited about extending our presence to the on-course betting facilities at six of ARC’s racecourses. On course customers will receive the full William Hill service enabling them to bet on other courses as well as other sports while viewing the best of the day’s televised sporting action.”
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