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NEWS 18 August 2017

Ladbrokes becomes Leicester City betting partner

By Robert Simmons
UK and Ireland betting giant Ladbrokes have agreed a sponsorship deal with former Premier League champions Leicester City FC, a deal which will see the firm become the clubs Official UK and Ireland betting partner for the 2017/18 football season.

Under the terms of the deal, Ladbrokes branding will feature on LED advertising boards and interview backdrops in the clubs 32,000 seater King Power stadium and the clubs social media. The deal will also see Ladbrokes become the in stadia bookmaker for the club.

August has been a busy month for Ladbrokes who recently concluded a similar deal with fellow Premier League club Burnley.

In a statement announcing the deal, Ladbrokes Head of PR, Jessica Bridge, said: “We are very excited at Ladbrokes to be forming this dynamic partnership with Leicester City Football Club as another enthralling Premier League season gets underway.

It promises to be an exciting season ahead for the Club and we would like to wish the manager, the players and all the fans the very best of luck.”

The news comes a week after Leicester City signed a partnership deal with Philippines based bookmaker Dafabet to offer its supporters access to a number of match day specials.

Francis Callejon, Head of Commercial Acquisition at Leicester City Football Club, said: "We are proud to welcome Ladbrokes into our family of partners.

The partnership with one of the UK’s leading betting brands meets our aim of attracting the strongest partners in order to deliver the best services to our fans. Ladbrokes share our passion for the game and we have a number of exciting plans to enhance the overall supporter experience.”

RELATED TAGS: Financial | Sports Betting | Industry
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