iSoftBet agrees exclusive gaming deal with William Hill

By Manuel Marti
Online and mobile casino content supplier iSoftBet has announced that it has signed a partnership agreement with UK operator William Hill.

Under the terms of the new deal, iSoftBet will provide land-based versions of its gaming content to the bookmaker. Additionally, these featured games will be exclusive to William Hill in Britain’s land-based sector.

Although further details remain unknown, both firms have confirmed this agreement. Michael Probert, Head of Business Development at iSoftBet, said: “We are thrilled to be able to strengthen our product offering with land-based versions of some of our most popular games and to help William Hill offer its players greater access to our slots.

“Players now expect to be able to spin the reels on their favourite games regardless of whether they are playing on desktop, mobile or in their local betting shop, so it is a priority of ours to ensure we deliver this to them.”

On Willian Hill’s behalf, Andrew Sackey, Director of Product and Content added: The release of the iSoftBet games provides our customers with omni-channel content, innovation in 3D reels and great branded titles.”


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