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NEWS 29 September 2017

Unibet secures Professional Darts Premier League Sponsorship deal

By Robert Simmons
Online bookmaker Unibet, have announced the agreement of a 3 year sponsorship deal with the Professional Darts Corporation (PDC), a deal which will see the firm become the ‘title sponsor’ of the PDC Premier League darts series.

Unibet, which is part of the Kindred group has existing sponsorship deals covering other darts tournaments including the: the Unibet World Grand Prix, the Unibet Champions League of Darts, the Unibet European Championships, as well as the Melbourne Darts Masters and the World Series Finals.

The 2018 PDC Premier League takes place over sixteen weeks across the UK, Ireland, The Netherlands and this year the event makes its debut in Germany. In honour of this new deal, the firm have commissioned a number of videos on social media featuring some of darts biggest names including three-time PDC Premier League winner and current champion Michael Van Gerwen and last year’s runner-up Peter ‘Snakebite’ Wright.

In a statement regarding the deal Kindred Group CCO Ebba Ljungerud said: “Darts has been one of the fastest growing sports in our sponsorship portfolio in the UK and we are extremely excited about extending our partnership with the PDC to become the new sponsor of the Premier League. We are planning on making what we already know to be a great tournament even better.”

“It’s grown to become the widest-reaching event in darts and we’re looking forward to 16 exciting nights across Europe. Darts is an action-packed betting sport and we will continue to bring our best-in-class activation and offer to all the fans. “

PDC Chairman Barry Hearn added: “We’re delighted that Unibet have furthered their association with us in their sponsorship of the Premier League for the next three years.”

“The Unibet Premier League will be bigger than ever in 2018, with our success in the UK, Ireland and more recently the Netherlands leading to the introduction of a league night in Berlin next year, and it promises to be a special tournament. The Premier League’s growth since 2005 has been a phenomenon in British sport and it’s another boost that Unibet were so keen to add this prestigious event to their growing darts sponsorship portfolio.”

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