32Red hire commercial director

ne operators 32Red have appointed Matthew Booth as their new commercial director.

The 38-year-old returns to the firm to assume the newly created role, having previously been head of marketing between June 2006 and January 2008.

For the past six years Booth, who is also joining the 32Red board, has worked for Betfair in a variety of positions including head of marketing & commercial, UK commercial director and global head of brand.

32Red CEO Ed Ware said: “Matt’s recent experience in brand building will help 32Red extend its reach in both the UK and internationally, while his strategic thinking and management skills will be vital to ensure a coherent and disciplined approach to an expanded marketing function.”