GAMBLING INSIDER

Asian online operator KB88.com has this week announced a new commercial partnership with Italian Serie A football club AS Roma, deal will see KB88.com become the club’s official regional betting partner.

KB88.com is an online betting company, based in the Philippines, that enjoys great popularity throughout Asia. It has previously sponsored an English Premier League club in 2012 and currently has an agreement with Dutch Erdivisie side AFC Ajax. It is expected this partnership will also allow both parties to develop new opportunities in the Asian market.

Under the terms of the deal, granting the use of AS Roma’s branding and imagery for the promotion of its services across Asia. Asian football fans will also have the chance to get closer to the Giallorossi thanks to a wide range of activities and promotions offered by the online sports operator.

In a statement announcing the signing of the deal, KB88.com representative Ben Davies said: “Serie A is well-followed in Asia and AS Roma is an outstanding team. Through this partnership we are confident that our brand can reach new heights.”

Luca Danovaro, Chief Marketing Officer of AS Roma added: “This is a new and important partnership in a fast-growing market like Asia, where we are expecting to see a lot of new opportunities in the coming years."

“KB88.com will be an ideal partner, one that has both popularity and experience in providing activities for the Asian public.”