Sportradar announce European football deals

ts and betting-related data suppliers Sportradar have agreed Serbian and Turkish football partnerships.

The firm have prolonged their relationship with the Football Association of Serbia (FSS), singing a three-year deal to become the governing body’s official sports data partner.

The agreement covers the top two tiers of domestic Serbian football, the Serbian Cup and the country’s national and under-21 teams, as well as all other matches and competitions overseen by the FSS.

FSS secretary general Zoran Lakovic said: “We are delighted to partner with Sportradar to enable all fans of Serbian football to be able to utilise the full breadth and depth of the content offered. This partnership opens up some really fantastic opportunities.”

Sportradar have also agreed a deal with international media company Saran Group to licence the exclusive retail rights for the Turkish Cup.

The contract includes all matches in this season’s competition, with the acquired media rights packages distributed by Betradar’s Live Channel, the streaming channel for betting shop operators which combines live odds, live statistics and live pictures of sporting events.

Sportradar managing director of media rights Joern Anhalt said: “Through this deal we gain top-class football for our Live Channel customers.

“TheTurkish Cup competition, equipped with international tops stars like Didier Drogba, Wesley Sneijder and Raul Meireles, is an absolute highlight for our customers and will for sure increase customer satisfaction in the betting shops.”

Sportradar have also acquired exclusive retail rights for the Azerbaijan Premier League, Kazakhstan Premier League and the Polish I Liga.