hires Cherry AB's former Chief Executive

By Caroline Watson has announced the appointment of former Chief Executive of Cherry AB, Fredrik Burvall to its board, just in time for an M&A led future growth strategy.

After more than eleven years at Cherry, Burvall held a number of executive positions at the company whilst guiding the company through some impressive milestones.

Burvall oversaw some major acquisitions such as performance marketing company Game Lounge in 2015 and online operator ComeOn in 2016.

He left the company back in January and has most recently been active on the boards of AspireGlobal plc and myTaste AB, in addition to Enteracctive Malta Ltd.

Commenting on the appointment, Burvall said: “I’m thrilled to have begun a new chapter of my career with, one of the industry’s leading providers of performance based marketing.

“The group holds the industry industry’s no.1 domain name,, and a state of the art publishing platform for affiliate sites, along with a proprietary business intelligence platform which gives the Group great opportunities for growth going forward.”

Charles Gillespie, chief executive of, added: “Fredrik’s broad experience in the online gaming sector will certainly help the group achieve its aggressive growth plans in the coming years.”

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