Atlantic Lottery set to relaunch online offering with the help of IWG and Scientific Games

By Caroline Watson
A new three-way agreement has been reached between Canada’s Atlantic Lottery, IWG and Scientific Games in a move that’s set to relaunch the entire online instant win offering.

The partnership will see Scientific Games supply Atlantic Lottery with its omni-channel gaming system, whilst the integration has been made possible using IWG’s Progressive Play remote gaming server.

Atlantic Lottery players will have access to IWG content and other third-party content through a single player account management system and wallet.

IWG has already launched 20 games with Atlantic Lottery, with another 20 games set to go live over the following 12 months. In addition, the provider will develop exclusive online versions of Atlantic Lottery’s successful retail products.

Senior Vice President of Global Lottery Systems for Scientific Games, Pat McHugh, commented: “We are excited to launch one of the lottery industry’s most advanced gaming systems for Atlantic Lottery and meet the lottery’s vision of a unified experience for their players."

Rhydian Fisher, CEO at IWG, further commented: “This deal highlights the growing appeal of our offering from lotteries all over the world and we’re thrilled to be providing Atlantic Lottery players with our full suite of games, through the Lottery’s new gaming system from Scientific Games.

“Atlantic Lottery’s entire instant win catalogue is now made up of our exciting content, reflecting a spread of mechanics and price points, prize levels and styles to appeal to a full lottery player base.

“Following on from our integration with Michigan Lottery, we are continuing to expand our presence in North America and Canada with more deals lined up in the near future.”


More News

MGM Resorts International has reported Q3 2020 revenue of $1.1bn, a 66% year-on-year decline as the company continues to struggle during the ongoing coronavirus pandemic.  The firm’s Las Vegas...

Helmet Guy of PlayAttack Affiliates on how both affiliate networks and affiliate programs can work to become a central node within the digital realm of the gambling industry. In computer science, the...