Cherry acquires majority stake in Game Lounge

By Robert Simmons
Online gaming company Cherry has announced it will exercise an option to purchase up to 100% of the shares in affiliate company Game Lounge Limited.

Under the option, the purchase price for an additional 44% of the shares is based on a multiple of 4.5 times the 2017 profit of the affiliate operation, and six times the 2017 profit of the white label operation.

The acquisition is expected to be financed through a combination of cash and a new issue of shares in Cherry AB with the cash portion required to be paid by April 2018. Cherry expects the acquisition to be settled by the Cherry AB Annual General Meeting in May 2018.

This move follows Cherry AB’s wholly-owned subsidiary, Cherry Malta Ltd, acquiring 51% of the shares in Game Lounge Ltd in January 2015.

Following the acquisition, Cherry will hold a total of 95% of the shares in Game Lounge Ltd. The remaining shares will be held by Game Lounge's founders, who will also stay on as the company’s CEO and Head of Sales respectively.

Announcing the decision to purchase, Anders Holmgren, CEO of Cherry, said: “Game Lounge holds a strong position in a growing market. In the third quarter 2017, Game Lounge continued to grow, and revenue amounted to MSEK 45, an increase of 180 percent compared with the third quarter 2016. EBITDA margin amounted to 75%.

“Game Lounge’s business model is remarkably scalable, the company has unique capabilities in search-engine optimisation (SEO) and is the recognised standard in affiliation within the gaming industry, and we see great potential to expand the scope of the business to also include other segments, such as the loan affiliate website, acquired by Game Lounge in November.”


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