Published

Affinity go live on Williams freeplay network

Oper

WilliamsInteractive
ators Affinity Gaming have launched their social gaming platform on the Play4Fun network of suppliers Williams Interactive.

Branded as A-Play Connect , the new offering has gone live with freeplay variants of slot themes from Williams Interactive parent company WMS Gaming, who themselves are now a subsidiary of providers Scientific Games.

Slots on offer include Rome & Egypt, Enchanted Kingdom, Invaders from the Planet Moolah and Super Jackpot Party.

The new platform, which is customised for Affinity’s A-Play loyalty program, allows the firm to build an online player community by allowing their traditionally land-based patrons to play familiar slot titles on desktop and mobile.

An iPhone variant is currently available via a native application, with iPad and Android versions expected later this year.

A-Play Connect has also launched with video poker themes such as Double Double Bonus Poker, Jacks or Better and Deuces Wild.

Williams Interactive VP and managing director for the US and emerging markets Bob Hays said: “The engagement and retention mechanics provided by combining our player-favourite games with proven social casino mechanics will allow Affinity Gaming to realise exciting benefits from the convergence between casino entertainment online and on casino floors.”

David Ross, CEO of Affinity Gaming, added: “A-Play Connect powered by Williams Interactive is a leap forward in our ability to build an engaged community of players, providing players casino entertainment in an environment where we can extend personalised offers and marketing messages that give them reasons to make additional trips to any of our casino floors.”
Premium+ Connections
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
 
Premium
 
 
Premium
 
Premium Connections
Consultancy
Executive Profiles
Evolution
Crown Resorts
Relax Gaming
Gaming and Leisure Properties
Follow Us

Facing Facts: Analysing figures from emerging gambling markets

Where is the gambling market on the rise, and are there any...

Taking Stock: A guide to lottery/iLottery operator and supplier prices

Gambling Insider tracks lottery/iLottery operator and suppli...

New Horizons Cover Feature: United Arab Emirates

With its first land-based casino set to open in 2027 and a n...

New Horizons Cover Feature: Brazil

Brazil performed quite the feat by getting its heavily delay...

The best of Malta at the Global Gaming Awards

Powered by Gambling Insider, the Global Gaming Awards are th...

Preview: SiGMA Malta 2024

A place in the winter sun: SiGMA returns to the home of iGa...

Company profile: Soft2Bet

Bill 55: Advantages and challenges for Maltese operators in...

Company profile: DS Virtual Gaming

DS Virtual Gaming is a leader in the gaming industry, utilis...