Affiliate network Gambling.com has launched a localised version of its affiliate site in the United States.
Initially the site will focus on the New Jersey market, but the group have confirmed that their ultimate intention is to cover regulated online gambling from every US state in the future.
However, in a departure from other Gambling.com offshoot sites, the US site will not feature sports betting as it is still illegal in most of the US.
In a statement announcing the launch on the Gambling.com group corporate site, Kevin McCrystle, Chief Operating Officer for Gambling.com Group, said: “Gambling.com USA is an excellent addition to our portfolio of localised sites and will provide a functional and uniquely American experience for users looking to find top quality gambling products and bonuses in the United States.”
This latest launch follows other localised Gambling.com sites being launched in Norway, Finland, Sweden, Canada, New Zealand, Australia and Ireland last year.
Charles Gillespie, Chief Executive for the Gambling.com Group, added: “There is great excitement in the organisation about the release of Gambling.com for the American market, as this company was founded by Americans and there are more Americans on the management team than any other nationality.
"We have been waiting since we started in 2006 for meaningful regulation to take place in the United States, and while the market is still small, we feel like now is the time to get involved.
“2018 will be an exciting year with the forthcoming ruling by the Supreme Court on PASPA, which if it goes in favor of New Jersey, could result in widespread legalisation of online sports betting.”