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Bally announce Boyd deal

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BallyTechnologies
iders Bally Technologies have signed a systems agreement with operators Boyd Gaming.

The deal will see Bally’s iView Display Manager (DM) with Elite Bonusing Suite deployed across 18 Boyd Gaming casino properties in seven states, including Nevada.

Backwards compatible on most gaming devices and boasting a touch-screen display, iView DM allows casino operators to present self-service player account access, marketing messages and secondary bonus games on the main game screen without interrupting play,

Elite Bonusing Suite, when combined with iView DM, adds to the slot-play experience via tools such as Virtual Racing, Virtual Racing NASCAR and DM Tournaments.

Boyd Gaming executive VP and COO Paul Chakmak said: “After a thorough review process, we believe Bally’s innovative systems solutions are a great way to differentiate our properties from the competition,”

Sethuram Shivashankar, SVP of systems research & development and information technology at Bally Technologies, added: “It is very humbling and rewarding that Boyd Gaming has chosen Bally’s systems solutions to enhance their technology and take their player communications and bonusing programs to the next level.”
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