ARC acquires majority stake in Vermantia
Arena Racing Company, the largest racecourse group in the UK has acquired a majority stake in multi-channel content solutions provider Vermantia.
The deal sees ARC expand its international distribution capacity through Vermantia’s partnerships 31 countries and agreements with more than 20 major gaming operators. ARC has confirmed that Vermantia Founder and Chief Executive, Filippos Antonopoulos, remains as a shareholder in the business and shall carry on in his executive role.
Under the terms of the deal Vermantia will continue to be the exclusive supplier of ARC’s portfolio of established greyhound content in a wide range of international markets, including most of South and Eastern Europe and Sub-Saharan Africa. In addition, Vermantia will produce and deliver bespoke channels to retail operators as well as distributing additional content controlled by ARC.
Announcing the acquisition ARC Chief Executive, Martin Cruddace, said: “The acquisition of Vermantia fits perfectly with our existing rights portfolio of traditional trusted BAGS greyhound content and premium international content.
“Technological advancements mean that rights’ holders now have the opportunity to work together on both sale and delivery, making the old business model which relied on unconnected third parties, outdated. In our view rights’ holders no longer need to give away value to those third parties and our deals with horseracing and greyhounds in the US, Australia and South Africa demonstrate that proposition.”
Vermantia Founder & Chief Executive, Filippos Antonopoulos, added: “We are excited to have done this deal with the ARC team and look forward to leveraging the great chemistry between our teams to ensure a strong platform for our business.
“We are looking forward to boosting Vermantia’s product line, enter new markets or expand our presence in existing ones, maintain our focus on our customers’ needs, and take our business to the next phase of a competitive and dynamic presence in the global gaming industry.”
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