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OnlineMergers & Acquisitions

Catena Media acquires U.S based affiliates BonusSeeker.com

Catena Media has announced its next step in growing its US affiliate presence by acquiring New Jersey-based affiliate BonusSeeker.com.

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Catena Media is a Maltese-based performance marketing company founded in 2012.

The company has been growing rapidly and released figures showing a 63% year-on-year growth with revenue now at €20.1m ($22.5m), as stated in its latest financial report.

The affiliate has made a flurry of acquisitions in the past year, such as BETFREEBETS.UK and German-based Dreamworx Online for €9.5m.

The cost of Catena Media’s latest expansion has been approximated at $11m, reliant on the success of the newly acquired asset.

An initial payment of $6.5m will precede the rest of the money, which will be earned after the new asset reaches its target of 80-140% in generated revenue growth.

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