Borgata unveil affiliate programme

ata Casino have partnered with Income Access to launch a new affiliate recruitment programme.

The New Jersey casino have come together with the affiliate management specialists to create BorgataPartners.com, an affiliate recruitment programme targeting the Garden State’s newly legislated online gaming market.

The new programme will grant Borgata’s marketing partners access to “comprehensive analytical reporting” to measures KPIs, as well as a “wide selection of marketing materials” which can be utilised across desktop and mobile.

Borgata, who launched BorgataPoker.com and BorgataCasino.com in partnership with online operators Party Poker last November, are seeking to attract marketing partners with access to untapped segments of the New Jersey market.

Borgata Online Gaming acquisition manager Dione Scott-Rogers said: “We are very excited to lead the way in partnership marketing in the New Jersey regulated online gambling space.

“We value affiliate partners because we see the potential they can bring by making residents and visitors aware they can gamble online within New Jersey’s borders.”

Nicky Senyard, CEO and founder of Income Access, added: “Partnering with a casino property that has the established reputation of Borgata is a terrific opportunity to gain greater insight into the newly regulated market.”